Case Study

- beauty industry
Project Type

Strategy, Branding, Website, Marketing Plan, Business Support

Karina came to me at the start of her business journey. She had a lease to a shop, equipment being set up and the intention to become Albany’s best Day Spa -and that was about it. 

Karina had only intended on getting me to do a new logo and as she has limited understanding of tech, she was planning on just using a physical paper diary as her booking system accepting cash. However, when I explained all the things she could do strategically to grow by embracing tech, she quickly realised that getting me to do a complete business set-up package would be invaluable to her long-term success. 

Having worked with Karina previously when she was doing Women’s Empowerment Coaching, she trusted me to take the lead and couldn’t be happier with what I set up for her. Not only did working with me save her time and energy, but by taking advantage of my business knowledge and experience, she was able to fast track her success. 

In her first 12 months of business I have helped Karina to:

Summary of Project Outcomes:


Why My Clients Love Working With Me.


“Chelsea has been supporting me and my business for years now doing a mixture of VA work and design work. Her attention to detail and her turn around time is extremely fast paced and exactly what I need to continually uplevel my business. She always has my best interests at heart and is very efficient in her skills. She wears many hats and that why I love working with her. Her design work is always on point with the creative ideas I have and she works with you to get the best graphics possible. I would highly recommend her to anyone looking for a great VA/creative to support the back end of their business!”

Spiritual Business Coach
Karina Logo (new - peach)

“As my business grew I required some support with upgrading my website, branding, creating opt-ins and links to my offers and had absolutely no idea how to do this.  Chelsea supported me to create a more professional system for my business and created a strategy system. She is amazing and so easy to work that I have been with her ever since.  She maintains and manages my accounts and balance sheets as well as my website and marketing.  Chelsea is punctual, efficient and nothing is too much trouble for her.   I am so grateful for Chelseas’s expertise and professionalism as now I can focus on my clients and not have to be overwhelmed with the backend office.”

Karina Barrett

Logo full

“Chelsea is an absolute life saver. Every design (from Instagram, FB Banners, Sales pages, Podcast images, Web offers…) exceeds my expectations! It’s so refreshing to work with someone who is reliable, that gets my brand + vision and delivers above and beyond. I am so grateful I found Chelsea.”

Empowerment Coach
BREEZA LOVE Final Logos (name only gold w black initials)

“Chelsea is next-level amazing!! If you want to fall in love with your branding reach to Chelsea seriously the best thing I did to level up and feel established as a coach! She gave the WOW factor. I seriously couldn’t be happier on all levels with even customer support and her patience too! Wow thank u for such exquisite quality xx”

Breeza Love

Ki Wolf Writes - Full Logo (pink transparent)

“I would recommend Chelsea to others. She teaches in a way that feels intuitive and sticks. She is very patient and clear. Highly valuable service.”

Ki Wolf

Copywriter & Author

“A moment of gratitude and celebration for my sales page Chelsea created. This is the first time I’ve ever had anyone create something for me that feels filled with love and aligned to my soul. Going through my sales page designed by Chelsea and I nearly cried with happiness. Thank you.”

Empowerment Coach


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